web redesign
Project Manager, UX, Designer
Description
In 2011 I was hired by The Trust for Public Land. At the time they were using Convio as their CMS; which had extreme limitations for SEO, social sharing, and SEM.
Throughout 2012-13 I led moving to an alternate platform. I defined requirements, worked with stakeholders, hired developers, created the design, and project managed the platform change.
Results
Flexible layout that allowed engaging storytelling.
Better integration with donation forms and donation flow resulting in increased donations.
Increased SEO.
